Lottery is a gambling game which is based on chance. Players purchase a ticket with a specified number of numbers and hope to win a prize. The lottery industry has become one of the most popular forms of entertainment around the world.
In Europe, a number of lotteries are used to fund public projects. These funds are often used for roads, libraries, colleges, and local militias. However, some jurisdictions have banned the use of the lottery. They also prohibit the sale of tickets to minors.
There are two types of lottery games. Instant and draw-based. Instant games are played instantly and are available through online platforms. Usually, players can purchase their tickets directly from the website. Some instant games include Lucky Dice, Silver winnings, and Lucky Lines.
Draw-based lottery games are typically physical. A draw is held and players select a number. After the draw, the player receives a prize. Most draw-based games are growing at a CAGR of more than eight percent during the forecast period. One of the most popular games is Powerball.
In North America, state-run lotteries are the most popular. In fiscal year 2019, the United States lottery generated more than $91 billion. This amount is expected to increase by 9.1% through 2026. Another popular form of lottery in the United States is the Mega Millions lottery.
Countries in APAC are growing the lottery industry. In fact, Hong Kong is the largest market in the region. In addition, China, SAR, and Australia are the countries in the region with the highest revenue generation in the global lottery market.
As of 2012, the Chinese lottery industry generated $43 billion. A recent study showed that the country is set to overtake the United States in the coming years. Its revenue was boosted by the mass-gaming industry in Macau. Moreover, the rise in sports betting in the region is boosting the revenues of lottery businesses. Online poker is another major contributor to the growth of lottery revenues in the region.
Many countries in the Middle East have lotteries as well. For instance, a migrant worker in Taiwan had a chance to win TWD2 million after a few months of legal work visa. But when he tried to claim the winnings, he was unable to collect it.
The lottery industry is a highly competitive industry. Major players are differentiated by different strategies. With the advent of technology, vendors will gain more global market share. Furthermore, the online lottery market is predicted to expand in Europe and Asia Pacific. Among these regions, the Asia Pacific is expected to grow at a CAGR of more than nine percent during the forecast period. Hence, expansion is mainly attributed to the rise in per capita disposable income.
Lottery industry is primarily dominated by large scale players, especially in the APAC region. Several small and medium scale players are engaged in this business. Larger players are focusing on various marketing tactics. The report provides an analysis of the key players, the trends, and the market restraints in the global lottery market.